Community-Driven Revitalization

Jerry Schwaller

Innovative Leader & Passionate Builder

Jerry Schwaller stands at the forefront of Newton’s latest transformation. He’s developing Graymoon Market with passion and vision. Jerry started his journey from a strong business background and a lifelong love for historic buildings. He grew up in Colfax and later ventured into business and finance. In 2020, he established an office in Newton, fueling his dedication. Jerry embraced his side venture with determination and creativity. He saw a dilapidated building and envisioned a vibrant indoor farmers market. His mission is to create a community hub where vendors and neighbors connect. He combines history with modern design and leverages tax credits to honor the past while inspiring the future.

The Journey to Graymoon Market

Jerry began his journey by studying the building’s rich history. After noticing its neglected state, hidden potential emerged, prompting the removal of debris to reveal the original 1929 structure. Local architects and historians were then enlisted to guide the renovation, while securing historic tax credits supported this ambitious project. Transitioning from financial advising, he embraced this venture wholeheartedly by planning inviting spaces for food vendors, retail shops, and community events. Additionally, the project sparks creativity and local pride, and community support is bolstered through ongoing collaboration. Ultimately, every step reflects a strong commitment to revitalizing downtown Newton, and Jerry works tirelessly to bring his vision to life.

Building a Historic Legacy

Jerry preserves the building’s historic character with respect and care by restoring ornate railings and authentic vintage glass elements. As the renovation progressed, decades of history were uncovered and celebrated through the revival of the 1929 facade, while the classic Montgomery Ward logo was thoughtfully incorporated into the design. To further honor the structure’s past, he worked closely with local historians, ensuring historical integrity remained a priority. At the same time, securing historic tax credits played a crucial role in making the project financially viable. Additionally, his dedication blends tradition with modern innovation in every detail, striking a balance between preservation and progress. Through ongoing collaboration with city officials and community partners, he strengthened support for the project, ensuring its long-term success. Ultimately, by restoring original features while integrating modern design elements, he forges a lasting connection between past glory and future promise.

Play: Graymoon Market

Jerry believes that play and creativity are essential to community life. He designed Graymoon Market as an inviting space for all ages—a place where creative play takes on a distinct form, different from the structured activities offered at the YMCA, yet equally vital to our community. In addition, his vision includes a dynamic calendar of events, such as cooking classes, live music, and festive celebrations that seamlessly bring families, friends, and neighbors together. Moreover, he encourages vendors to experiment with innovative flavors and imaginative displays, thereby enriching the overall experience. Furthermore, Jerry has incorporated cozy, interactive corners where visitors can relax and explore, ensuring that every visit sparks joy and creativity. Lastly, he continues to innovate and invite joyful experiences each day, making Graymoon Market a lively hub of creative energy.

Impact on Newton’s Future

Jerry’s project is poised to have a lasting impact on downtown Newton. By creating new management and support roles, he generates job opportunities while uplifting independent vendors and local artisans to boost the local economy. Graymoon Market stands as a catalyst for urban renewal, as Jerry partners with city officials and community leaders to foster sustainable growth. He cultivates an environment that encourages collaboration and creative ventures, inspiring future entrepreneurs to pursue their dreams. His work not only revitalizes the downtown area but also enriches Newton’s community spirit. Through clear communication of his vision and tireless dedication, every decision reinforces his commitment to community growth and lasting success.

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